You're not imagining it

Every week there's a new thing you're supposed to worry about.

Microplastics. Seed oils. Food dyes. One headline says it's sugar, the next says that's nonsense. And underneath all of it is a quieter question you probably haven't said out loud:

How much of this am I actually supposed to be doing something about?

Do I need to make everything from scratch now?

Do I need a garden that could really feed us, not just a few tomatoes?

You can't sort all of it out. Nobody can. But you can pick one thing and do it for thirty days.

That's the whole idea behind this week.

What you walk out with on Friday

Not more information. A plan short enough to finish.

You don't need a farm, free time, or any experience.

01

One starting point

Garden, chickens, or scratch kitchen. Not all three. One thing, matched to the minutes you really have.

02

An honest look at your pantry

We audit your pantry and your last seven dinners together. No shame. Just a clear starting line.

03

A 30-day plan for the fridge

Four simple steps, one outcome a week. You fill it out on the call with me, not after.

04

A date it starts

Not someday when the kids are grown. The Monday after we finish.

The SIMPLE Method

Five days. Five lessons. One plan.

About 90 minutes a day, same time every day. Bring something to write on and a cup of coffee.

A woman at a kitchen table holding a store-bought tomato

Day 1 · Mon

See the truth

Why the "fresh" tomato tastes like nothing

Spot ultra-processed food in about four seconds, learn where store produce really comes from, and use the Healthy Years Calculator to see what small changes could add.

Potted lettuce and herbs on a sunny windowsill

Day 2 · Tue

Identify your one thing

Pick the one thing that fits your real life

See what's possible in 10, 20, or 30 minutes a day across garden, chickens, and scratch kitchen, then score your options against your actual schedule.

A farmhouse kitchen counter with bread, butter, eggs, and vegetables

Day 3 · Wed

Measure where you are

The pantry audit

Fair warning, this one stings a little. Score five pantry items against five red flags, right alongside me. Most women say this is the day everything changed.

Three women celebrating outdoors at sunset

Day 4 · Thu

Pick your people

Stop paying the internet tax

Hours lost to scrolling and advice that contradicts itself. Learn to tell a trustworthy source from a harmful one in about ten seconds.

A woman writing a plan in a notebook at a kitchen table

Day 5 · Fri

Lay out your 30 days

Build the plan, on the call

One outcome. One small action a week. A plan for the days it goes sideways. You leave with one page for the fridge.

A mother and daughter kneading dough together

And then, E

Execute

The month you actually do it

Friday isn't the finish line. It's the day you walk out with the plan and the date it starts. Thirty days. Four steps. One thing.

11:00 AM Central12:00 PM Eastern10:00 AM Mountain9:00 AM Pacific

Yes, save my seat for $27 →

Can't make it at 11? Replays stay up through Sunday, Oct 25.

From women who've done it

I feel more empowered after the Seeking Simplicity Challenge than I have in a long time.

Cheryl N. · Day 5 takeaway

3,000+women have joined

5teaching sessions

1plan you'll finish

★★★★★

"I definitely feel calmer after doing this challenge. I have a much better idea of how and what I want to focus on. I can work with what I have and the space that I do have right now."

Tami D.Challenge participant

★★★★★

"I am encouraged by using the Healthy Years Calculator, that making dinner from scratch every night and working a little in my garden each day can actually add extra healthy years to my life!"

Karen D.Day 1 takeaway

★★★★★

"I now have a great, manageable plan full of mini reps that move me forward with little wins and success."

Cheryl N.Day 5 takeaway

★★★★★

"She explains complex topics simply and clearly. I was armed with much better information to get started this year and I can finally stop Googling the things that are not going quite right."

Danette CathcartEvent attendee

★★★★★

"I'm a seasoned homesteader with 40+ years of experience. I walked away with a much better plan for my next steps. I would have loved to have this when I started decades ago."

Donna BarrettChallenge participant

★★★★★

"My mom cooked everything from a box. I didn't have the tools or knowledge, and that's where learning from Shelby has been a game changer for us."

Laura BrownAcademy member

Why it's $27 and not free

Because the women who pay are the ones who show up.

I've run this challenge free. Plenty of people signed up and never logged in once. When you've put something on the line, you come to Day 1, you do the pantry audit, and you finish the plan.

Less than one takeout night

Five sessions with Shelby and a plan that changes the next thirty dinners.

A focused room

More of your questions answered on the calls, in a private group of women actually doing the work.

Skin in the game

Your $27 is a promise to yourself. It's what gets you to Day 1 instead of "I'll watch it later."

Doors close when Day 1 begins

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Save my seat for $27 →

Monday, October 19 at 11:00 AM Central

Everything included

Your challenge ticket

Raised garden beds full of vegetables and flowers

Oct 19–23 · With ShelbyFive days that start the next thirty.

Five sessions with ShelbyAbout 90 minutes each. Working sessions, so you build your plan as we go.
The Seeking Simplicity workbookPrintable pages for every day, including the pantry audit and your one-page plan.
The Healthy Years CalculatorSee how many healthy, active years small daily changes could add.
Private challenge communityAsk the thing you've been too embarrassed to ask. Somebody in there has done it.
Replays all weekEvery session stays up through Sunday, Oct 25 at midnight.
Challenge BINGO and prizesShow up, do the homework, and earn entries into Friday's prize drawing.

Your ticketOne payment. No subscription.

^$27

Save my seat for $27 →

Secure checkout · Instant access to your workbook

This isn't a free webinar you sign up for and forget.

When you grab your ticket, you're making a promise to yourself: show up Monday, do the pantry audit on Wednesday, and walk out Friday with your plan written down. I'll hold up my end. Five days of my best teaching, and a room full of women doing the work right beside you.

Shelby DeVore in her kitchen with fresh vegetables, eggs, and homemade staples

M.S. in Agriculture

6.5 years teaching ag

Homeschooling mom of five

Your teacher

Hi, I'm Shelby.

I grew up on a small farm in West Tennessee, earned a master's degree in agriculture, and taught high school and college ag for six and a half years. I've spent my whole adult life around food production, from the research lab to the dirt.

None of that stopped me from having a heart attack and a stroke at 30.

There was no warning. By every measure I looked healthy. The recovery sent me into the research, and then into my own kitchen and garden, trying to figure out what I'd actually been feeding my family.

What I found is that you don't need a farm or a from-scratch everything. You need a handful of the right changes, done consistently, in the minutes you already have. I homeschool five kids in North Texas, so I promise I'm not asking for time you don't have.

Shelby

Is this for me?

Most likely, yes.

This is for you if...

✓You want to grow some of your own food, even if it's pots on a patio
✓You've been talking about backyard chickens for years
✓You want to cook with real ingredients instead of boxes and bags
✓You're tired of conflicting advice and want a clear place to start
✓You're a total beginner, or you've tried before and it didn't stick

Probably not if...

✕You're planning to go completely off-grid
✕You only want to stockpile for emergencies
✕You want a shortcut that takes no effort at all

Questions

Before you join

What if I can't make it at 11 AM?

Every session is recorded and stays up through Sunday, Oct 25 at midnight. Plenty of women watch on replay during nap time or after the kids are in bed. Joining at 11 is more fun (and that's where the prizes are), but replay works.

I'm a complete beginner. Is that okay?

Yes. Most women who join have never grown more than a tomato plant. The whole week is built around starting small with one thing.

I don't have land. Will this still work?

Yes. A pot on the patio counts. A scratch kitchen counts. Day 2 is all about matching your plan to the space and time you actually have.

How much time does it take?

About 90 minutes a day for the session. The homework happens during the session, so you're filling in your plan with me, not doing extra work at night.

What do I need to bring?

Something to write on (the printable workbook is best), five packaged items from your pantry for Day 3, and your phone face down for 90 minutes.

Is this a subscription?

No. It's a one-time $27 payment for the five-day challenge.

Healthy got complicated. In five days, we're taking it back.

Every week there's a new thing you're supposed to worry about.

Not more information. A plan short enough to finish.

One starting point

An honest look at your pantry

A 30-day plan for the fridge

A date it starts

Five days. Five lessons. One plan.

Why the "fresh" tomato tastes like nothing

Pick the one thing that fits your real life

The pantry audit

Stop paying the internet tax

Build the plan, on the call

The month you actually do it

Because the women who pay are the ones who show up.

Your challenge ticket

This isn't a free webinar you sign up for and forget.

Hi, I'm Shelby.

Most likely, yes.

This is for you if...

Probably not if...

It's a normal Tuesday. Nothing dramatic has happened.

Before you join

You've been ready for a long time. This is the week nothing gets to stop you.

Grab your ticket. Your five days start Monday.